GameCo Analysis

Project Overview
Perform a descriptive analysis of a video game data set to foster a better understanding of how video games developed by GameCo, a fictional video game company, would fare in the market. Utilized analysis and visualizations in Excel to answer key business questions to understand the targeted audience and how best to structure future marketing budgets.
Analytical Techniques and Tools
•Grouping Data
•Summarizing Data
•Descriptive Analysis
•Visualizing results in Excel

North America has shown a decrease in global sales in recent years, allowing it to fall behind the European market.
Additionally, Japan is making a push to become a more prominent player in the market.

Video game sales amongst all three regions have largely decreased within the past 10 years.

Since 2009, there has been a large decrease in total number of video games released each year.

The top selling game genres in North America and Europe are action and sports games.
In Japan, They are the largest consumer of role-playing games.

Action games are consistently the highest released game genre, but there is an inconsistency with how many games are released from year to year.
Sports games have shown a decrease in releases over the past three years, whereas role-playing games have shown an increased number of releases.

The North American, European and Japanese regions all show relatively the same trends in the top genres released over the past decade.

Approaching the 2017 Market

It is apparent that the market is continuously changing, and North America may not be the leader in sales in the upcoming year. Europe is coming forward as a large competitor and may overtake North America as the largest video game consumer.
In the upcoming year more attention should be provided to the European region. providing them with more sales representatives to maintain their growing market.
North America will continue to be a large player in sales and may possibly make a comeback as the largest consumer of video games if the appropriate genres, such as action and sports, are released onto the market.